Hours saved is the wrong AI content metric
Plus: what content freshness actually does to your AI citation rate, and a LinkedIn AEO experiment worth stealing.
The B2B Marketing Agency Evaluation Scorecard for 2026
A weighted B2B marketing agency evaluation scorecard CMOs can actually score vendors against, covering AI proof, speed, senior time, and pricing shape.
Most GTM best practices are survivor stories
Plus: how much of the internet is actually written by bots, and OpenAI's Reddit breakup
Marketing Agency RFP Template for B2B Tech: Copy This
A copy-ready marketing agency RFP template for B2B tech, with the nine sections that matter and the questions that actually predict a good hire.
AI Content Detection Tool: Why It Won't Save Your Brand
Pew says 1 in 10 webpages is now AI-written. Here's why an AI content detection tool is the wrong response, and what CMOs should actually do instead.
What McKinsey's B2B Growth Strategy Research Actually Tells CMOs
McKinsey's new B2B growth strategy research reveals a survival threshold in buyer behavior. Here's what it means for CMOs and where to act first.
Your marketing budget isn't yours
Plus: ChatGPT is quietly outdrawing Google's top paid destinations. Buyers noticed. Did your CFO?
The stat we all wanted to believe
Plus: INFUSE's Voice of the Buyer reality check and HG Insights drops a GEO-powered first.
How to Get Your Brand Recommended by AI
A practitioner's guide to how to get your brand recommended by AI, from the diagnostic prompt to the quarterly cadence that actually moves mention rate.
We bought AI to speed up the wrong work
Plus: the CMO AI Leverage Report drops, and a sleuth-worthy ABM case study for new market launches
CMO AI Budget Benchmark Report: What the Numbers Say
The new CMO AI Leverage Report from Open Future Forum reveals whether your AI spend is producing real output per person or just paying for seats.
When AI agents become your actual buyer
Plus: what 15.7M AI Mode citations reveal about getting quoted by Google, and SparkToro's new Brand Affinity