AI pricing pages are broken by design

Plus: an 821-page B2B case study index, and why Black Friday bid adjustments quietly tank performance.

Marketing Operations Automation for B2B: A Practical Guide

A practical guide to marketing operations automation for B2B: which decisions to automate first, how to pick a platform, and when to wait before buying.

What 821 teardowns reveal about B2B SaaS case study examples

DataDab's teardown of 821 B2B SaaS case study examples shows what separates convincing proof from generic templates, and what to copy from the good ones.

Your org chart is the real AI bottleneck

Plus: the 2026 AI marketing stats worth stealing, and five ABM maturity stages that sting a little.

B2B Tech Marketing Agency vs Generalist Agency: How to Choose

How to choose between a B2B tech marketing agency and a generalist agency, where specialists earn the premium, where generalists win, and the one question to ask.

What AI-native budgets reveal about B2B Meta advertising strategy

New survey data shows AI-native B2B companies are outspending rivals on Meta. Here's what a 2026 B2B Meta advertising strategy actually looks like.

Lead scoring was always a workaround

Plus: Uniphore builds a model per customer, ChatGPT ads creep in, and why I cancelled Webflow.

When to Hire a Marketing Agency: A Readiness Guide

A readiness guide for B2B tech CMOs and founders on when to hire a marketing agency, including the four signals that mean now and the ones that mean wait.

Why the Best CMOs Are Becoming Builders with Mike Maziarz of MindBridge

Mike Maziarz on building Tropo, a 5,000-file AI agent OS, aligning product and marketing with jobs-to-be-done, and why CMOs must rebuild their skill sets

Personalization is table stakes, context is the job

Plus: a $2B CMO's 2.5-week agent bootcamp, and Typeface drags brand rules into Claude.

Mention vs. Recommendation: What Your AI Visibility Tracking Tool Misses

Foundation's ClickUp study shows AI visibility scores often hide whether brands get recommended. Here's how to pick an AI visibility tracking tool that doesn't.

Your AEO Strategy Needs Two Playbooks

Foundation Inc.'s research shows ChatGPT and Google AI Overview cite almost entirely different sources. Here's what that means for your AEO program.

Agentic GTM dies in your twelve data silos

Plus: OpenAI's pitch to reimagine ads, Claude Opus 5.5, and the latest GTM Engineer Pulse.

Podcast

Typeform's CMO on Why AI Still Needs Human Judgment

Most “customer feedback” is broken in a predictable way: we hear from the loudest users, the angriest reviews, and the happiest edge cases, then we call it insight. Kevin Kerner sits down with Malinda Sandman, VP and head of global marketing at Typeform, to unpack how modern teams can escape squeaky

Salesforce just made the UI a loss leader

Plus: what YouTube influencers reveal about AI citations, and Google's GeoX ad play

What 24,000 Prompts Reveal About AI Search Visibility for SaaS

A new 24,000-prompt study reveals what actually drives AI search visibility for SaaS, and why the old SEO playbook misfires in the answer layer.

Freemium isn't dead, your CFO is just scared

Plus: what Astra and other frontier models actually cite, and 5 GTM agent decisions you can't defer.

Hours saved is the wrong AI content metric

Plus: what content freshness actually does to your AI citation rate, and a LinkedIn AEO experiment worth stealing.

The B2B Marketing Agency Evaluation Scorecard for 2026

A weighted B2B marketing agency evaluation scorecard CMOs can actually score vendors against, covering AI proof, speed, senior time, and pricing shape.

Most GTM best practices are survivor stories

Plus: how much of the internet is actually written by bots, and OpenAI's Reddit breakup

Marketing Agency RFP Template for B2B Tech: Copy This

A copy-ready marketing agency RFP template for B2B tech, with the nine sections that matter and the questions that actually predict a good hire.

AI Content Detection Tool: Why It Won't Save Your Brand

Pew says 1 in 10 webpages is now AI-written. Here's why an AI content detection tool is the wrong response, and what CMOs should actually do instead.

What McKinsey's B2B Growth Strategy Research Actually Tells CMOs

McKinsey's new B2B growth strategy research reveals a survival threshold in buyer behavior. Here's what it means for CMOs and where to act first.

Your marketing budget isn't yours

Plus: ChatGPT is quietly outdrawing Google's top paid destinations. Buyers noticed. Did your CFO?