When agents read your content, can you price it?
Plus: prove marketing's revenue impact in 90 days, and what an AI-written email actually costs
Latest
When the first reader of your email is an AI
Plus: G2's Answer Economy report, a Claygent build walkthrough, and how we'd pitch RevOps leaders.
Notion's engineers don't really write code anymore
If your team is still wedging AI into workflows you designed for humans, you're solving the wrong problem. Plus: OpenAI's new "Deployment Company," SparkToro on RevOps audience research, and a public library of 1,000+ agent skills ✓
Efficiency AI is a trap
Plus: how a $6.90 newsletter became a $3M API, and your Couch-to-5K for AI
How 8am Rebuilt Its Go-To-Market For the AI Age with CMO, Nate Skinner
Everyone can buy the same AI tools now. That’s the problem and the opportunity. When technology stops being scarce, differentiation comes from how you show up, how well you understand the customer, and how consistently your go-to-market system reinforces that understanding.Kevin Kerner sits down wit
The "Human-First" GTM + The AI Arms Race
Why Kris Rudeegraap is rewiring sales, plus a16z’s AI data and our founder’s new tech stack.
The end of the "MarTech Stack"
Why we're trading subscription costs for building costs.
LLM traffic is 1%. Stop optimizing for it.
Search still drives half your traffic. Here's what's actually killing your click-through rates.
If you can't build with AI, you can't lead
The uncomfortable gap between CMOs who transform and CMOs who delegate
30 AI Agents in Production. Here's What Actually Breaks.
Plus: 25% of content teams now write for machines, not people.
You're Not Overwhelmed. You're Over-tooled.
Why enterprise CMOs are finally walking away from million-dollar platforms.
The time AI saves you isn't the point.
What you build in that space is what separates you from competitors still optimizing.
Stop using AI to hire fewer people
Efficiency AI vs. Opportunity AI: and why only one compounds over time.
Stop selling outputs. Start selling learning velocity.
Why the agency model that worked for 50 years is dying. Here's what replaces it.
Marketing Operations
Why AI-Built Websites Fall Apart After Page Two And the System That Fixes It
The demo is always the easy part. You prompt Claude Code, it builds something that looks polished. You show it to someone and they're impressed. Then you try to build a second page. Or you come back to the project the next day. And slowly — sometimes all at
Marketing Operations
Is Your Marketing Actually Underperforming (Or Does It Just Need Time)?
Before you kill a marketing program (or let a bad one run too long), use this diagnostic framework to make the right call.
Podcast
Vibe Coding for the Enterprise: How AI is Rewiring the Modern Web Stack | Guy Yalif (Webflow)
The way we build for the web is being fundamentally rewired. We’ve moved past the era of "drag-and-drop" and into the era of "Vibe Coding"—where natural language and AI orchestration allow teams to ship high-fidelity web experiences in hours, not weeks. But for an enterprise CMO, how do you bal
Podcast
How AI Signals Power Smarter B2B Growth with Jay Tuel of Demandbase
In this episode of Tech Marketing Rewired, host Kevin Kerner sits down with Jay Tuel, Chief Evangelist of Sales at Demandbase, to deconstruct the "signal madness" currently hitting B2B tech. Jay breaks down how to move from manual CRM research to AI-driven orchestration that identifies the real buyi
Podcast
Rewiring the Marketing Org: Agile Pods and Workflow Orchestration with Wrike CMO Christine Royston
Is your marketing structure holding back your growth? In this episode of Tech Marketing Rewired, Kevin Kerner sits down with Christine Royston, CMO of Wrike, to discuss how she is fundamentally restructuring her organization for the AI era.Christine explains why she is moving away from traditional f
Podcast
Why AI Isn’t Killing Search (And What to Focus on Instead) with Tony Pataky (Procore)
Does 2026 really mark the beginning of the end for SEO, or are we missing the bigger picture on how search is evolving?In this episode, Kevin sits down with Tony Pataky, Director of Global SEO and Search at Procore, to cut through the noise around the massive search disruption that hit in Q4 2024.&n
Podcast
What Happens When You Blend AI / Automation With Thoughtful Gifting with Kris Rudeegraap of Sendoso
Email fatigue is real, ad costs are climbing, and attention is harder than ever to earn. In this episode of Tech Marketing Rewired, I sit down with Sendoso CEO Kris Rudeegraap to unpack how modern direct mail and smart gifting—paired with AI and signal-driven timing—help teams break through the nois
Marketing Operations
How to Scale B2B Pipeline Without Adding Headcount
Five practices that close the execution gap and scale pipeline without adding headcount.
Guides & Resources
Top 2026 Conferences for B2B Tech Marketers
Your go-to guide for the top tech marketing conferences in 2026 to keep your strategy sharp and your network strong.
Podcast
The CMO’s Guide to Rebranding: Executive Buy-In & Internal Launch w/ CMO Julie Preiss
The cybersecurity market is arguably the noisest sector in tech, creating a "Sea of Sameness" where every vendor looks and sounds identical. So, how do you convince a technical leadership team that it’s time to change the story?In this episode, Kevin sits down with Julie Preiss, CMO of Centripetal,