Hours saved is the wrong AI content metric

Plus: what content freshness actually does to your AI citation rate, and a LinkedIn AEO experiment worth stealing.

The B2B Marketing Agency Evaluation Scorecard for 2026

A weighted B2B marketing agency evaluation scorecard CMOs can actually score vendors against, covering AI proof, speed, senior time, and pricing shape.

Most GTM best practices are survivor stories

Plus: how much of the internet is actually written by bots, and OpenAI's Reddit breakup

Marketing Agency RFP Template for B2B Tech: Copy This

A copy-ready marketing agency RFP template for B2B tech, with the nine sections that matter and the questions that actually predict a good hire.

AI Content Detection Tool: Why It Won't Save Your Brand

Pew says 1 in 10 webpages is now AI-written. Here's why an AI content detection tool is the wrong response, and what CMOs should actually do instead.

What McKinsey's B2B Growth Strategy Research Actually Tells CMOs

McKinsey's new B2B growth strategy research reveals a survival threshold in buyer behavior. Here's what it means for CMOs and where to act first.

Your marketing budget isn't yours

Plus: ChatGPT is quietly outdrawing Google's top paid destinations. Buyers noticed. Did your CFO?

The stat we all wanted to believe

Plus: INFUSE's Voice of the Buyer reality check and HG Insights drops a GEO-powered first.

How to Get Your Brand Recommended by AI

A practitioner's guide to how to get your brand recommended by AI, from the diagnostic prompt to the quarterly cadence that actually moves mention rate.

We bought AI to speed up the wrong work

Plus: the CMO AI Leverage Report drops, and a sleuth-worthy ABM case study for new market launches

CMO AI Budget Benchmark Report: What the Numbers Say

The new CMO AI Leverage Report from Open Future Forum reveals whether your AI spend is producing real output per person or just paying for seats.

When AI agents become your actual buyer

Plus: what 15.7M AI Mode citations reveal about getting quoted by Google, and SparkToro's new Brand Affinity

In-house vs agency for AI marketing: how to decide

How to decide between in-house and agency for AI marketing based on speed, ownership, and rebuild cycles, plus the hybrid model most B2B SaaS teams land on.

How to Tell if a Marketing Agency Actually Uses AI

A practitioner's guide to spotting real AI adoption at a marketing agency: the questions that separate structural AI use from pitch-deck theater.

AI Impact on B2B Software Buying: G2's 2026 Signal

G2's 2026 report says 82% of B2B buyers have already changed how they buy because of AI. Here's what the data means for your marketing plan this quarter.

The AI CMO fantasy vs the 70% grind

Plus: an operator's handbook for AI visibility in B2B SaaS, and this week's martech signal roundup.

What The 973-Site ChatGPT Referral Study Actually Says

A 973-site study just quantified ChatGPT referral traffic to ecommerce. Here is what the analytics show, and what a CMO should do this quarter.

The category trap costing you more than pricing

Plus: 30 fresh B2B buyer journey stats, ranking in ChatGPT search, and 9 marketer plays worth stealing.

How to Choose a B2B Tech Marketing Agency in 2026

A practitioner's guide to how to choose a B2B tech marketing agency in 2026, with the criteria, questions, and honest signals that actually separate the field.

How to Optimize for AI Vendor Evaluation (When 69% Buy Daily via AI)

Semrush found 69% of B2B buyers use AI daily to shortlist vendors. Here's what it takes to optimize for AI vendor evaluation and stay in the running.

The Campaign Messaging Framework We Use (Free Template)

Key Takeaways * A campaign messaging framework is a one-page strategic document with four parts — audience definition, manifesto, 4-5 messaging pillars, and proof points — that keeps every ad, email, and landing page in a campaign saying the same thing. * The manifesto is built on a "for, only, because" structure:

How to Train an AI Agent: What We Learned Building 29 Pages

How Mighty and True learned to train an AI agent to build on-brand landing pages, and why context, not prompting, is the whole game.

Claude Cowork: The First Rung of Agentic Work for Marketing Teams

Anthropic pushed Claude Cowork to web and mobile in beta. Here is what the release means for marketing teams, and why it is the first rung of agentic work.

Your website is about to become a response

Plus: what 600+ B2B buyers actually do with AI tools, and Claude Cowork hits mobile.