How to Choose a B2B Tech Marketing Agency in 2026
A practitioner's guide to how to choose a B2B tech marketing agency in 2026, with the criteria, questions, and honest signals that actually separate the field.
Latest
How to Optimize for AI Vendor Evaluation (When 69% Buy Daily via AI)
Semrush found 69% of B2B buyers use AI daily to shortlist vendors. Here's what it takes to optimize for AI vendor evaluation and stay in the running.
The Campaign Messaging Framework We Use (Free Template)
Key Takeaways * A campaign messaging framework is a one-page strategic document with four parts — audience definition, manifesto, 4-5 messaging pillars, and proof points — that keeps every ad, email, and landing page in a campaign saying the same thing. * The manifesto is built on a "for, only, because" structure:
How to Train an AI Agent: What We Learned Building 29 Pages
How Mighty and True learned to train an AI agent to build on-brand landing pages, and why context, not prompting, is the whole game.
Claude Cowork: The First Rung of Agentic Work for Marketing Teams
Anthropic pushed Claude Cowork to web and mobile in beta. Here is what the release means for marketing teams, and why it is the first rung of agentic work.
Your website is about to become a response
Plus: what 600+ B2B buyers actually do with AI tools, and Claude Cowork hits mobile.
The 10 best AI marketing agencies in 2026
Every list of AI marketing agencies ranks its author first. Ours shows the receipts: verified systems, named platforms, and the firms whose claims did not hold up.
The chatbot window is a dead end
Plus: 64 Sonnet 5 generations put to the test, and what CIOs are actually buying in 2026.
Why the AI Rollout Is Such a Mess (and Where Humans Still Win) with Sean Richards | Concordia University
AI didn't give marketers more time to be creative. It gave them more time to make slop. That's the tension at the heart of this one.I'm Kevin Kerner, host of Tech Marketing Rewired from Mighty & True, and this is the opener of our new season, Past the Pilot — what marketing teams are actually do
Your audience isn't who you think
Plus: a field event playbook and fresh data on how Americans actually feel about chatbots in 2026.
From attention to action: agentic ads rise
Plus: a step-by-step playbook for using an AI agent to build your next cold outreach campaign.
Taste Beats the Algorithm
Plus: the on-page formats answer engines actually reward, and why ad tech is suddenly cloud-obsessed.
AI as reviewer, not co-pilot
Plus: keyword research built for answer engines, and G2's expanded buyer intent across four platforms.
Your product IS the marketing
Plus: building an AI-native paid ads system, and the account blindness most teams miss
When agents read your content, can you price it?
Plus: prove marketing's revenue impact in 90 days, and what an AI-written email actually costs
When the first reader of your email is an AI
Plus: G2's Answer Economy report, a Claygent build walkthrough, and how we'd pitch RevOps leaders.
Notion's engineers don't really write code anymore
If your team is still wedging AI into workflows you designed for humans, you're solving the wrong problem. Plus: OpenAI's new "Deployment Company," SparkToro on RevOps audience research, and a public library of 1,000+ agent skills ✓
Efficiency AI is a trap
Plus: how a $6.90 newsletter became a $3M API, and your Couch-to-5K for AI
Podcast
How 8am Rebuilt Its Go-To-Market For the AI Age with CMO, Nate Skinner
Everyone can buy the same AI tools now. That’s the problem and the opportunity. When technology stops being scarce, differentiation comes from how you show up, how well you understand the customer, and how consistently your go-to-market system reinforces that understanding.Kevin Kerner sits down wit
The "Human-First" GTM + The AI Arms Race
Why Kris Rudeegraap is rewiring sales, plus a16z’s AI data and our founder’s new tech stack.
The end of the "MarTech Stack"
Why we're trading subscription costs for building costs.
LLM traffic is 1%. Stop optimizing for it.
Search still drives half your traffic. Here's what's actually killing your click-through rates.
If you can't build with AI, you can't lead
The uncomfortable gap between CMOs who transform and CMOs who delegate
30 AI Agents in Production. Here's What Actually Breaks.
Plus: 25% of content teams now write for machines, not people.