When agents read your content, can you price it?
Plus: prove marketing's revenue impact in 90 days, and what an AI-written email actually costs
Kevin Kerner
When the first reader of your email is an AI
Plus: G2's Answer Economy report, a Claygent build walkthrough, and how we'd pitch RevOps leaders.
Notion's engineers don't really write code anymore
If your team is still wedging AI into workflows you designed for humans, you're solving the wrong problem. Plus: OpenAI's new "Deployment Company," SparkToro on RevOps audience research, and a public library of 1,000+ agent skills ✓
Efficiency AI is a trap
Plus: how a $6.90 newsletter became a $3M API, and your Couch-to-5K for AI
Podcast
How 8am Rebuilt Its Go-To-Market For the AI Age with CMO, Nate Skinner
Everyone can buy the same AI tools now. That’s the problem and the opportunity. When technology stops being scarce, differentiation comes from how you show up, how well you understand the customer, and how consistently your go-to-market system reinforces that understanding.Kevin Kerner sits down wit
The "Human-First" GTM + The AI Arms Race
Why Kris Rudeegraap is rewiring sales, plus a16z’s AI data and our founder’s new tech stack.
The end of the "MarTech Stack"
Why we're trading subscription costs for building costs.
LLM traffic is 1%. Stop optimizing for it.
Search still drives half your traffic. Here's what's actually killing your click-through rates.
If you can't build with AI, you can't lead
The uncomfortable gap between CMOs who transform and CMOs who delegate
30 AI Agents in Production. Here's What Actually Breaks.
Plus: 25% of content teams now write for machines, not people.
You're Not Overwhelmed. You're Over-tooled.
Why enterprise CMOs are finally walking away from million-dollar platforms.
The time AI saves you isn't the point.
What you build in that space is what separates you from competitors still optimizing.