Agentic GTM dies in your twelve data silos
Plus: OpenAI's pitch to reimagine ads, Claude Opus 5.5, and the latest GTM Engineer Pulse.
Kevin Kerner
Podcast
Typeform's CMO on Why AI Still Needs Human Judgment
Most “customer feedback” is broken in a predictable way: we hear from the loudest users, the angriest reviews, and the happiest edge cases, then we call it insight. Kevin Kerner sits down with Malinda Sandman, VP and head of global marketing at Typeform, to unpack how modern teams can escape squeaky
Salesforce just made the UI a loss leader
Plus: what YouTube influencers reveal about AI citations, and Google's GeoX ad play
What 24,000 Prompts Reveal About AI Search Visibility for SaaS
A new 24,000-prompt study reveals what actually drives AI search visibility for SaaS, and why the old SEO playbook misfires in the answer layer.
Freemium isn't dead, your CFO is just scared
Plus: what Astra and other frontier models actually cite, and 5 GTM agent decisions you can't defer.
Hours saved is the wrong AI content metric
Plus: what content freshness actually does to your AI citation rate, and a LinkedIn AEO experiment worth stealing.
The B2B Marketing Agency Evaluation Scorecard for 2026
A weighted B2B marketing agency evaluation scorecard CMOs can actually score vendors against, covering AI proof, speed, senior time, and pricing shape.
Most GTM best practices are survivor stories
Plus: how much of the internet is actually written by bots, and OpenAI's Reddit breakup
Marketing Agency RFP Template for B2B Tech: Copy This
A copy-ready marketing agency RFP template for B2B tech, with the nine sections that matter and the questions that actually predict a good hire.
AI Content Detection Tool: Why It Won't Save Your Brand
Pew says 1 in 10 webpages is now AI-written. Here's why an AI content detection tool is the wrong response, and what CMOs should actually do instead.
What McKinsey's B2B Growth Strategy Research Actually Tells CMOs
McKinsey's new B2B growth strategy research reveals a survival threshold in buyer behavior. Here's what it means for CMOs and where to act first.
Your marketing budget isn't yours
Plus: ChatGPT is quietly outdrawing Google's top paid destinations. Buyers noticed. Did your CFO?