Guides & Resources
Top 2026 Conferences for B2B Tech Marketers
Your go-to guide for the top tech marketing conferences in 2026 to keep your strategy sharp and your network strong.
Kevin Kerner
Podcast
The CMO’s Guide to Rebranding: Executive Buy-In & Internal Launch w/ CMO Julie Preiss
The cybersecurity market is arguably the noisest sector in tech, creating a "Sea of Sameness" where every vendor looks and sounds identical. So, how do you convince a technical leadership team that it’s time to change the story?In this episode, Kevin sits down with Julie Preiss, CMO of Centripetal,
Industry Insights
5 ABM moves tech CMOs should make for 2026
ABM that works in 2026. One plan with sales, intent-led journeys, fast content ops, light automation, real account metrics.
Industry Insights
Why Your 2026 AI Strategy Should Include Slowing Down
Most AI advice pushes you to do too much too fast. Here's a more realistic approach for 2026.
Industry Insights
How AI Is Changing the Client-Agency Relationship
Agencies don’t need more meetings—they need better systems. Learn how an "Agency as a System" model (AaaS) can transform client relationships.
Industry Insights
Why Tech Marketing Agencies Outperform Generalists
Why tech companies need a specialist agency to move faster, smarter, and drive real performance.
AI & Automation
What Tech CMOs Should Ask Their Search Team About AI Overviews
Google’s latest updates signal a shift that every tech CMO needs to pay attention to. Here's our take.
Industry Insights
What Developers Really Think of Your Marketing
We analyzed 100+ Reddit threads to learn what developers really think about tech marketing. Here's what turns them off—and what earns their trust.
Industry Insights
Why Slow Agency Turnaround Costs B2B Pipeline
In the world of modern tech marketing, time-to-outcome is the new metric that matters most.
Industry Insights
How to Measure Marketing Value Beyond Quarterly Results
Beyond vanity metrics: How tech marketing teams can build and communicate a strategic impact framework that balances immediate results with long-term
AI & Automation
10 Ways to Use NotebookLM for AI Marketing
What makes NotebookLM a game-changer for marketing? Find out how NotebookLM works with your own documents to deliver smarter insights and campaigns
Marketing Operations
3 Steps to Help Your Tech Brand Stand Out in a Crowded Market
Struggling to stand out in a crowded market? Discover how strategic differentiation and strong communications can set your brand apart.