The stat we all wanted to believe
Plus: INFUSE's Voice of the Buyer reality check and HG Insights drops a GEO-powered first.
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How to Get Your Brand Recommended by AI
A practitioner's guide to how to get your brand recommended by AI, from the diagnostic prompt to the quarterly cadence that actually moves mention rate.
We bought AI to speed up the wrong work
Plus: the CMO AI Leverage Report drops, and a sleuth-worthy ABM case study for new market launches
CMO AI Budget Benchmark Report: What the Numbers Say
The new CMO AI Leverage Report from Open Future Forum reveals whether your AI spend is producing real output per person or just paying for seats.
When AI agents become your actual buyer
Plus: what 15.7M AI Mode citations reveal about getting quoted by Google, and SparkToro's new Brand Affinity
In-house vs agency for AI marketing: how to decide
How to decide between in-house and agency for AI marketing based on speed, ownership, and rebuild cycles, plus the hybrid model most B2B SaaS teams land on.
How to Tell if a Marketing Agency Actually Uses AI
A practitioner's guide to spotting real AI adoption at a marketing agency: the questions that separate structural AI use from pitch-deck theater.
AI Impact on B2B Software Buying: G2's 2026 Signal
G2's 2026 report says 82% of B2B buyers have already changed how they buy because of AI. Here's what the data means for your marketing plan this quarter.
The AI CMO fantasy vs the 70% grind
Plus: an operator's handbook for AI visibility in B2B SaaS, and this week's martech signal roundup.
What The 973-Site ChatGPT Referral Study Actually Says
A 973-site study just quantified ChatGPT referral traffic to ecommerce. Here is what the analytics show, and what a CMO should do this quarter.
The category trap costing you more than pricing
Plus: 30 fresh B2B buyer journey stats, ranking in ChatGPT search, and 9 marketer plays worth stealing.
How to Choose a B2B Tech Marketing Agency in 2026
A practitioner's guide to how to choose a B2B tech marketing agency in 2026, with the criteria, questions, and honest signals that actually separate the field.