Podcast
2025 was the year AI stopped being a "lab project" and started doing real work.In this year-end wrap-up, Kevin sits down with fellow podcast host Lisa Martin (CMOs Unscripted) to compare notes on the dozens of conversations they've had with founders, marketers, and executives over the last 12 months
Podcast
Growth marketing isn’t a buzzword here; it’s a practical operating system that replaces vanity metrics with revenue clarity. I sit down with Rob Freedman, the former VP of Marketing and Partnerships at EZO (now at Surecam), to unpack a full-funnel approach that starts at first touch and keeps g
Podcast
Ads don’t need to follow people to perform. They need to understand the moment. Kevin sits down with Brendan Norman, founder of Classify and former leader at Facebook Audience Network, to unpack how AI-driven contextual 3.0 finally lets the open web match social platforms for precision. Instead
Podcast
The old launch playbook is broken, and we’re not waiting for GA to prove it. We sit down with Sarah McConnell, VP of Demand Generation at Qualified, to unpack a product launch strategy built for AI speed: CEO-led storytelling, live demos that actually work, and agent-driven follow-up that turns even
Podcast
Think your team is doing “random acts of marketing”? You’re not alone. We sat down with Josh Leatherman, CMO of Cyderes and author of the book "Scaleable Acts of Marketing" to unpack a practical, scalable system that turns creative chaos into a predictable growth engine the CRO and CFO can rally beh
Podcast
In this episode, we sit down with Kelly Greenwalt, a veteran marketing operations leader who’s navigated two decades of tool explosions and AI’s rapid rise at brands like National Instruments and Epicor (where she is currently the Sr. Director of Marketing Operations). Kelly shares her playbook
Podcast
Stop trying to impress developers with adjectives. They want truth, working demos, and clear docs. That’s the heartbeat of this conversation with product marketing leader Dave Macias (ex-Dell, MongoDB), who breaks down how to tell an honest AI story when the market is loud and your buyer is a s
Podcast
What separates exceptional integrated marketing campaigns from forgettable ones? According to Sinziana Ursu, a leader of Integrated Marketing Programs at Upland Software, success comes down to two critical elements: a clear, distinct point of view and genuine cross-channel thinking.Drawing from her
Podcast
What does it take to build one of the strongest brands in MarTech? Saima Rashid's remarkable journey from analytics expert to marketing leader at 6Sense reveals the power of becoming your own best customer."The data is great, but unless you're translating it into actual insights and driving action,
Podcast
The AI landscape has transformed so dramatically since 2021 that the original marketing playbook is already outdated. In this episode, get an exclusive preview of the upcoming second edition of The AI Marketing Canvas from author and Northwestern's Kellogg School of Management, clinical professor Ji
Podcast
What if your AI could think exactly like you? Not approximating your style based on internet data, but truly capturing your unique patterns of thought, expertise, and decision-making?Suman Kanaganti, CEO of Personal AI, is creating a future where AI becomes deeply personal—trained on your own memory
Podcast
Creating meaningful internship experiences isn't just good for students—it's vital for building your company's talent pipeline. But why do so many internship programs fall short, and how can we design systems that truly work?Cheryl Rodness, Head of Global Brand at Quest Global, brings decades of exp