AI & Automation
What Tech CMOs Should Ask Their Search Team About AI Overviews
Google’s latest updates signal a shift that every tech CMO needs to pay attention to. Here's our take.
Latest
Industry Insights
What Developers Really Think of Your Marketing
We analyzed 100+ Reddit threads to learn what developers really think about tech marketing. Here's what turns them off—and what earns their trust.
Industry Insights
Why Slow Agency Turnaround Costs B2B Pipeline
In the world of modern tech marketing, time-to-outcome is the new metric that matters most.
Industry Insights
How to Measure Marketing Value Beyond Quarterly Results
Beyond vanity metrics: How tech marketing teams can build and communicate a strategic impact framework that balances immediate results with long-term
AI & Automation
10 Ways to Use NotebookLM for AI Marketing
What makes NotebookLM a game-changer for marketing? Find out how NotebookLM works with your own documents to deliver smarter insights and campaigns
Marketing Operations
3 Steps to Help Your Tech Brand Stand Out in a Crowded Market
Struggling to stand out in a crowded market? Discover how strategic differentiation and strong communications can set your brand apart.
Industry Insights
How Deep Research Changes the B2B Buyer Journey
Deep Research is changing how B2B buyers research and buy—learn how to adapt your marketing strategy to stay visible and competitive.
Podcast
How to Build a "Digital Workforce": Onboarding and Coaching AI Agents w/ Lauren Esposito
What if your smallest team could operate with the reach and rhythm of a 40-person org? We sit down with Lauren Esposito, CMO at Asymbl, to unpack a practical, repeatable method for scaling work through digital labor. Lauren shares how she transitioned from Salesforce’s vast systems to a startup
Podcast
2025 Wrap-Up & What Tech Leaders are Planning in 2026 w/ Lisa Martin
2025 was the year AI stopped being a "lab project" and started doing real work.In this year-end wrap-up, Kevin sits down with fellow podcast host Lisa Martin (CMOs Unscripted) to compare notes on the dozens of conversations they've had with founders, marketers, and executives over the last 12 months
Podcast
Beyond Demand Gen: Why Growth Marketing is a Mindset, Not a Title | Rob Freedman
Growth marketing isn’t a buzzword here; it’s a practical operating system that replaces vanity metrics with revenue clarity. I sit down with Rob Freedman, the former VP of Marketing and Partnerships at EZO (now at Surecam), to unpack a full-funnel approach that starts at first touch and keeps g
Podcast
Why the Future of Ad Targeting Is About Context, Not Cookies | Brendan Norman, Classify
Ads don’t need to follow people to perform. They need to understand the moment. Kevin sits down with Brendan Norman, founder of Classify and former leader at Facebook Audience Network, to unpack how AI-driven contextual 3.0 finally lets the open web match social platforms for precision. Instead
Podcast
How Sarah McConnell Scales Demand Gen at Qualified (And How You Can Too)
The old launch playbook is broken, and we’re not waiting for GA to prove it. We sit down with Sarah McConnell, VP of Demand Generation at Qualified, to unpack a product launch strategy built for AI speed: CEO-led storytelling, live demos that actually work, and agent-driven follow-up that turns even